We did a commercial photoshoot for the InterContinental Hotel Singapore on 18th November 2020. The InterContinental Hotel Singapore is a luxury hotel situated in the midst of the city. The hotel has many dining options and various other facilities like a swimming pool and a fitness centre.
It was an interesting and a very exciting shoot. Our team consisted of a few members – a make-up artist, stylist, producer, assistant photographers, videographer for the behind the scene video shoot, to shoot and help in organising everything. Jose photographed the hotel, beautifully capturing its essence and elegance.
Please visit our production house web page: https://cococreativestudio.com/production-house-commercial-photography-videography-singapore
Hospitality photography is key for marketing purposes. It helps in forming the first impression through effective images. They should aim to capture the true essence of the hotel and showcase its amenities and how it is different from other properties. They can be useful in promoting new activities, packages, restaurants and bars.
While photographing the InterContinental Hotel Singapore we made sure to plan ahead of the shoot and visit the site beforehand. The styling and set up for each shot had to be planned in advance. The facilities of the hotel were photographed with people in action. Making it look impressive and attractive while maintaining their brand image. Jose used a medium format camera with high resolution – the FUJIFILM GFX 50R for the shoot.
We took a few photographs at the swimming pool at the InterContinental Hotel Singapore. The swimming pool is an excellent travel point and reflects on leisure and pleasure of a holiday spirit. One has to keep the weather conditions and how the daylight will affect the shoot in mind and carry the required equipment.
There are several dining options at the InterContinental Hotel Singapore. While photographing the dining experience, one should make sure that the food is well styled and the entire set up is looked into with great detail.
One should try and shoot throughout the day and also photograph at night. This gives the audience a vibe of the hotel and its the nightlife.
The images taken for the InterContinental Hotel Singapore are lifestyle images. The inclusion of people gives a sense of realness to the customer as they browse through various photographs and facilities of the hotel.
For this lifestyle commercial photoshoot, we did 7-8 set ups. The models did a great job at working with every change in scene, posing and presenting themselves accordingly. We were very happy with the result and the client too.
Behind the scenes video from the photoshoot:
You can view our hospitality photography here:
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